McCaskey D.June 2009
Colchester, a developing visitor destination. The Hospitality Review – April 2009. Click here for PDF version.
McCaskey D. and Riches A.July 2008
Lightly abridged and illustrated version of the CHME Strathclyde paper an analysis of Premier Inns. Guest feedback and quality management systems in the Hospitality Review ISSN 1464-9101 Click here for a copy
McCaskey D.May 2008 Economics for Business and Management 2nd Edition Editors: Stuart Wall and Alan Griffiths. Published by FT/Prentice Hall Harlow . ISBN 978-0-273-71367-8. Chapter 16 ‘The Economics of the Service Sector by David McCaskey. Click here to see how to obtain a copy. To view the chapter click here.D. McCaskey and
A. RichesMay 2008Striving to be the Best Guest Feedback Programme in The World in Proceedings of The 17th Annual Council for Hospitality Management Education (CHME) research conference. University of Strathclyde Glasgow.
ISBN 0-9548039-1-4 Click here for a copy of the paper (pdf format)McCaskey D.July 2007
Greene King: New strategies for regional integrated brewers.Published in the July 2007 Hospitality Review. Click here for PDF copy of article. Note: The Hospitality Review regularly publishes article updates on its website: http://www.threshold-press.co.uk/hospitality_review.html
McCaskey D.May 2007
Greene King – An Analysis of a Regional Integrated Brewer in Proceedings of the 16th Annual CHME Research Conference.
Oxford Brookes ISBN978-0-9553129-1-5
Click here for a pdf copy of the article
McCaskey D. and
Rippington N. and
Keeping Quality Outstanding. Colchester Institute�s Centre for Hospitality and Food Studies CH&FS celebrates its �Outstanding� ALI/OFSTED inspection and its continuing status as a COVE Centre of Vocational Excellence.
Hospitality Review ISSN 1464-9101
Click here for a pdf copy of the article
McCaskey D. and Parry B.May 2006The Spread of Yield Management Practices. Edited by Fabiola Sfodera. Publisher Physcia-Verlag, New York. Chapter 2 How to value Yield: The Janus Perspective. This a re-edition of the papers presented at the University Perugia, Assisi, in September 2000. Following the 9/11 tragedy in 2001, Yield Management Issues were shelved. By 2006, demand had fully returned (a record 30 million overseas tourists came to the UK) and YM is firmly back on the agenda. Click here to see how to obtain a copy.McCaskey D. and
Hutchison RJuly 2005Transforming TGI Friday’s. Click here for final paper in Hospitality Review ISSN 1464-9101. McCaskey D. and
Hutchison RMay 2005‘The Transformation of TGI Friday’s Click here for a pdf copy of this Work in Progress paper. In Proceeding of 2005 CHME Research Conference, University of Bournemouth. ISBN 1-85899-207-9D.McCaskey and J.RaggettApril 2005′Small is Beautiful’ – The small company soul of Red Carnation Hotels.
Click here for pdf copy of article. C.Favre and D. McCaskey [mentor] Jan 2005London Olympics 2012? ‘Never mind the sport, let�s manage the destination’. Click here for a copy of the article. D. McCaskey and J. WincklerJan 2005Hotel Marketing Association. CEO Question Time: Hotel marketing under pressure. Click here for a pdf copy of the article. C.Favre and D. McCaskey [mentor] Oct 2004Liverpool, City of Culture. Winning and sustaining the European capital of culture title. Click here for Part 1 and Part 2 of the article.McCaskey D. and Laura BurfootOct 2004‘Over there: why US formats �take� in Europe’. Using Krispy Kreme as a vehicle, this article exposes many high profile consumption/obesity issues.
Hospitality Review – Oct04. Click here for a pdf copy of the article. McCaskey D. and Hutchison R. April 2004 �Spirit to Serve� � �Spirit to Sell�
The Marriott Way�. Hospitality Review
ISSN 0959 – 6119. Click here for pdf copy of articleMcCaskey D. and
April 2004 �When the Going Gets Tough : The Tough Get Going� An analysis of Marriott Hotels� Response to 9/11. Click here for pdf copy of the article in Proceedings of 25th Annual CHME Research Conference University of Wales Cardiff 14-16 April 2004. ISBN 1-902724-99-2McCaskey D. Jan 2004
�A Service-Sector Half-Century�
Click here ISSN 0959 – 6119 McCaskey D. and van Doorn N. Oct 2003 �How to Brand a Luxury Small Hotel Chain�
Hospitality Review ISSN 0959 – 6119 McCaskey D and Symes S. Sept 2003 Re-edited version Travel Inn 100% Guarantee selected for publication in The International Journal of Contemporary Hospitality Management
ISSN 0959 – 6119 McCaskey D and Symes S. April 2003 Travel Inn: Everything You Want for a Good Night Sleep – 100% Satisfaction Guaranteed or Your Money Back. n Proceedings of 12th Annual CHME Hospitality Research Conference Sheffield Hallam 23-24 April, 2003. ISBN 1 84387 008 8
Click here for a pdf copy of the articleMcCaskey D April 2003 �Talking �bout My Generation, My Generation Yeah�
Hospitality Review ISSN 1464-9101 McCaskey D Oct 2002 �If You�re Not Talking Segmentation, You�re Not Talking Marketing�
Hospitality Review ISSN 1464-9101 McCaskey D and Winckler J July 2002 Report on the Hotel Marketing Association Question Time Hospitality Review. John Winckler (Editor Hospitality Review) and David McCaskey
ISSN 1464-9101. Click here for pdf copy of the article. McCaskey D Apr 2002 �No Nay Never, Will I Cross Your Threshold, Nay Never No More�Click here
Hospitality Review ISSN 1464-9101 McCaskey D Nov 2001 Book Review requested by The Academy of Marketing Journal of Marketing Management ISSN 0267-257X
Click here for pdf version of the paper.McCaskey D Oct 2001 �The Whole Latte Business� Hospitality Review
Click here ISSN 1464-9101 McCaskey D. April 2001 �A Good Night, 100% Guaranteed� �Hospitality Review�
Click here ISSN 1464-1901 McCaskey D. November 2000 �Travel Inn by Whitbread – Market Leader in Budget Hotels and Leadership Brand in terms of Customer Satisfaction�. In Proceedings of �1st International Conference in Consumer Satisfaction in Tourism and Hospitality Research�
Oxford Brookes University 25.11.2001 ISBN 1-8736-34-X
Click here for pdf copy McCaskey D October 2000�The Lodge Phenomena� Click here
Hospitality Review. ISSN 1464-9101 McCaskey D and Parry B September 2000 �How to Value Yield� . In Proceedings of the �Fifth Annual Yield and Revenue Management Conference� University of Perugia at Assissi, Italy.
Click here for a pdf copy of the paper. ISBN AwaitedMcCaskey D. April 2000 �The Future is Polarised�. � Hospitality Review�
Click here for a pdf copy of the article.
Abstract currently available: www.threshold-press.co.uk
ISSN 1464-9101 McCaskey D. January 2000 �Repeat, Referral, Recommendation’ �Hospitality� The Journal of The Hotel, Catering and International Management Association ISSN 0144-3704 Click hereMcCaskey D. October 1999 �Customer Customer Customer �Hospitality� The Journal of The Hotel, Catering and International Management Association Click here
ISSN 0144-3704 McCaskey D September 1999 Editor. �A Profitable Partnership Between Industry and Academia� Proceedings of The Fourth International Yield and Revenue Management Conference. Click here
ISBN 0 9536589 0 2 Colchester Institute Stanley P.
September 1999 �Yield Management in Budget Hotels, with specific reference to Travel Inn� in proceeding of The Fourth International Yield and Revenue Management Conference Colchester Institute.
ISBN 0 9536589 0 2 Editor David McCaskey McCaskey D. June 1999 �Yield Management and Ethics, an Oxymoron?� �Hospitality� The Journal of the Hotel, Catering and International Management Association. Click here
ISSN 0144-3704 McCaskey D. September 1998 �Yield management and the Corporate Intermediary� Paper given to the 25th Anniversary Symposium of Peter Rand Conferences PLC at the Queen Elizabeth II Centre, London. McCaskey D. Sept 1998 �Yield Management Versus Relationship Marketing� in proceedings of The Third International Yield and Revenue Management Conference, University of Ulster. ISBN 0953428508 Click here for pdf version of the paper.McCaskey D. June 1998 �Yield Management V Relationship Marketing� �Hospitality�. The Journal of the Hotel, Catering and International Management Association HCIMA ISSN 0144-3704